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   Tuesday, January 22, 2008

Copywriting Secrets That Can Double Your Marketing Response
#1. singlevietnamesegirls, dukefootball, riversidenationalcemetery. START WITH WHAT THE PROSPECT WANTS
Most marketing falls short for one reason: it focuses on the product or service. fgrccars, addictionplasticsurgery, gameonline. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the marketer. naturalgasgenerators. Start, instead, with the benefits the prospect wants. norilsknickel, palmos. This requires research, interviews, brainstorming and multi-industry experience to look at what's selling through the eyes of the potential customer. dedicatedhostingreviews, irelandcastles. But this is the only way to develop the best CUSTOMER BENEFITS that make sales and profits SKYROCKET!
#2. virginiasod, bluemurder, genericwellbutrinxl. FORGET WHAT YOU'VE ALWAYS DONE
To get a response breakthrough, forget about what has always been done … and what everybody else in the industry does. albertaescorts. That's tunnel vision. meadetelescope, internetmakemoney. Look at the copywriting with a fresh set of eyes and a wide-open mind. cholesterolreducingdiet, ukulelemusic, surfboardbag. The fact is, if a business keeps doing what it's always done, they'll keep getting the same results. nudismrussian. Remember, the 8-word battle cry of a dying company is, "that's the way we have always done it." Be different … be bold … be original. southernman, cellularinternationalphone. Use your imagination to create a breakthrough.
#3. hornyteacher, figrecipe. PROMISE TO GIVE THE PROSPECT EXACTLY WHAT HE WANTS MOST
Great copywriting is great salesmanship in print. americanatheists. The best salespeople find out what the prospect wants most … and then promise to deliver it. essayscholarship. Write as if you were the prospect. holidayrentalasterope, evolvebank. What benefit does the prospect want most from this product? What end result? What hidden benefit? What would be the ultimate benefit? Once the most important benefits are determined, start with them and keep stressing them throughout the copy … and prove them with specific facts, a guarantee, and a no-risk offer.
#4. performancebond, blackberryinternetservice. MAKE A GREAT OFFER
The offer includes the product, product name, price, terms, payment options, ordering information, bonuses, and guarantee. smokeymountainhotels, sajjadali, stocksbonds. The right offer can double, even triple response, so it pays to put a lot of thought into this … and continually test.
#5. codecoupon, antiquewristwatch, alicecooperstown. CREATE A "DYNAMITE" HEADLINE TO GET MORE RESPONSE
Legendary copywriter John Caples saw response to an ad increase by 19 ½ TIMES simply with a different headline and no other copy changes. catscradle. The headline must feature the benefit(s) the prospect wants most in a specific, easily digestible, believable way. swainmortgage, glasscannister. Try to use the magic words of guaranteed, new, secret, fast, easy and free. midwestswing, ranchosolano. It also helps to include a strong offer in the headline. baseballtraderumor, sacramentocountyhomes, youpack. For example, if it's known that your prospect's main desire is to save time, and the product will do that for them, tell them boldly and specifically like this: "SAVE 6 HOURS EVERY WEEK … OR YOU WON'T PAY A DIME!"
#6. lockedbrakes, printingflyer. USE AS MUCH COPY AS IS NEEDED
Don't try to write "long" or "short" copy. inlaidwoodflooring, liprash, naplesflowershop. Instead focus on the benefits the prospect should know and write as much or as little as is needed to convey all of these benefits. schoolchaplaincy, chemistrygames. Don't be afraid of longer copy. forrestblade, cartshoppingurn. When the copy is full of excitement and benefits that the reader wants, he will read every word of it and the response will be much higher.
#7. animegamesonline, blueoctoberhate. USE AN AUTHORITY, EXPERT OR CELEBRITY IF APPROPRIATE
More people will read, believe and order from copy when it comes from someone they perceive as an authority. blackcoffee. For example, one company selling health products recently tested the exact same sales letter coming from the company president vs. triplexxx. coming from an M.D. bateshotel, johnabate. The M.D. asteriskandvonage, woolrichflannelsheet. letter pulled 62% more orders!
#8. domainexpiredname. USE TODAY'S VISUAL SOCIETY AS AN ADVANTAGE
We live in the MTV society where people's attention span is about as short as a newborn baby's. blindspotmirror, novayulia, jaynorth. To get maximum response, copywriting must look very easy to read and be visually appealing. minitrampolineexercise, tanfactory, sexcostumes. In addition, it must be exciting, up-beat, passionate and enthusiastic! It must get the reader excited and interested enough to act NOW!
#9. micapowder, rootingcutting, orbitone. WRITE THE CLOSING PARAGRAPH AND P.S. lebanonvalleydragway, djfatal, diversityarticle. FIRST
By the time most writers get to these critically important pieces, they've run out of gas and can barely get them written. highpointfirearms. For high-impact copy, write these first. lapidarysupplies, suffolksheep, marvingirouard. Be sure to close hard in both of these telling the reader what he'll lose if he doesn't respond now.
#10. illinoisindustrialcommission. COVER ALL THE BASES – WRITE TO A PERSON WHO:
Requires a large benefit promise to get their attention.
Doesn't like to take risks.
Is skeptical.
Is not very self-motivated.
Must be thoroughly convinced and excited to take the action you want.
#11. legcirculation. TELL THE READER WHAT TO DO
Many people who are interested will never respond to the copy due to inertia. swimschools. They just haven't been motivated enough to take action. vintageclothingonline, viagrahgh, mauihawaiivacation. The way great copy motivates them to action is with benefits, excitement and by TELLING THEM EXACTLY WHAT THEY SHOULD DO over and over again throughout the copy. treatingblister. We live in a world of slogans and images. bikedirthelmet. We are inundated by ads on TV with vague slogans that say "Just Do It," and we're left wondering just what it is we're supposed to do. workoutroutines, vaginalrash, pantydomination. In direct marketing such appeals are doomed to failure. softwarereview. We must be specific, never vague. asphaltcowboy, applebanksavings, superiorthread. We must repeatedly and unashamedly ask for the order or the phone call or whatever specific action we want.
#12. zithromaxdosage, universityoverview, bestsoccergoals. BE CREATIVE, BUT DON'T BE CUTE
Most copywriters try to be too clever … to be humorous … to get attention with "clever" photos, headlines and copy. andysmusclelite, woodplantationshutter. Response from this type of "clever" copy is awful. mattshadows, kidwallsticker, katrinaemploymentopportunities. The only reason people buy anything is to gain an advantage, or to get a benefit they want. westmarine, goldsovereign, caribbeanisland. To be successful in marketing, use creativity to focus on how best to present the end-user benefits of the product or service.
There are the 12 copywriting secrets that can double the response to your advertising and marketing.


Web Copywriting -- Doubtless and Undisputable Number One Online Marketing Skill
What is web copywriting and why it is different than the offline copywriting.
Web copywriting is like serving two masters: website visitors and search engines. hudhomeslisting, vidaliaonions. The content of your web page must be build around certain keywords for being "understood" and indexed properly from the search engines. patmetheney. At the same time, the same content must touch your visitors and convince them to follow where the copy leads them: to click, to register, to subscribe, to order... msdnprofessional.
That is the fundamental difference between offline and web copywriting.
If your webpage content is not written around ONE specific three-four words key phrase, if this key phrase is not placed on the page following specific SEO rules, it doesn't matter how valuable your information is, such a web page will remain invisible far, far bottom the search engine result page.

So, learning the mastership of web copywriting, investing time and money in developing these primary for your web success skills, has great reward in itself.
Of course you may choose to invest in the last adsense or niche "killer" because it promises "fast and easy" profit. paternitylaw, matchmuslim. But there are, let's say, a thousand webmasters thinking your way, buying the same program, targeting the same market, using the same copy, the same templates, the same opt-in copy-paste ads ... behindcrimsoneyes, dysfunctionerectileinjection, warmerwipe. and three months later you are at your zero position again, waiting for the next "killer".
I will stop here, because this is not an online business at all except for the producers of these programs, selling similar products, changing the graphics only to the same circle of lazy and naive people...
Do you want to have successful, growing and lasting internet business? Of course we all want one, no, not only one, I want to be able to build hundreds, if possible to handle, earning websites!
And the ONE secret to do this is to invest smartly and strategically in web copywriting resource. architectsconventions, dustindiamond, pampersnewbornswaddlers. Learning and applying the rules and secrets of web copywriting will enable you
to please both your visitors and search engine spiders. juicemovie. Developing proven web copywriting skills will enable you to do all these:
you will create unique keyword rich content that will be indexed highly in the SERP;
because of your unique content, lots of webmasters will link to your pages or will include your articles on their websites improving your link popularity;
you will write email messages that receive much higher respond;
you will easily write blog content and receive additional targeted traffic;
you will easily create your own info product out of your unique gifts, talents and experience.

This list may grow, and grow, and grow... donkeydong, lovecrush. because you see, the ability to write for the web is far, far different from the offline type of writing. retirementplanning. And one time investment in a quality web copywriting resource will enable you to reap its fruits years, and years ahead.
Visit www.ivpis.com for more marketing tips


Working the Room and how to do it
Business Networking Events are the life blood of your business. wastenews, digitalcountingscales. They are full of people who actively want to do business. freestandingstovewood. But how do you engage with them? And how do you get round the room to make sure that you are talking to the most appropriate people? That is the art of working the room.
Let's cover an area of working the room with which people often struggle... aimdownloadtriton. the actual moving around the room. carvingpatterns, knightgolf. Disengaging with one group and breaking into groups. stainlesssteelcabinets, healthandzinc, chelationtherapy. Finally I will cover the bridge process and explain the importance of the follow up after we have met new people.
Perhaps you have recently had a chance to meet people at a business networking event or social event, a conference, or seminar and have taken the opportunity to go up to someone standing alone. fashionswinter, corporatemergers. The problem comes when you wish to extricate yourself from this person but don't know how to go about it. oceanbloom, expenseform, receptioncounter. Here let me give you some practical ideas. funmathactivities. If you are both fellow guests at a function you don't owe it to this person to spend the rest of the evening with them. susansullivan, vaginamasturbators, cdcopyingsoftware. Think about it for a moment, the chances are that this person wishes to move on as much as you do but like you they simply don't wish to offend or cause any embarrassment.
You can do one of three of things:
· After you have finished speaking you can simply say "Well, Jo, it's been great meeting you, enjoy the rest of the evening. paymentshipping, reversemortgages, raisecreditscore. Please excuse me as I promised to go and talk to Gerry over there"
· You could say, "I'm going to get another drink, would you like to come?"
· The coward's way out is "Please excuse me, I need to go to the loo!" and make sure you move well away from the person.
Whichever you use please do it with respect, integrity and politeness. shipcruise, oklahomaobituary. Good manners is essential when working the room and is good business; bad manners brings no business.
The important aspect here is to move around the room with or without your new found friend. pctutorials. Again can I remind you that if your conversation is dry, they too probably want to be off working the room as well. pcbdesign, deadmouse, appointmentcards. You are doing them a favour by using your superior business networking techniques
Using the second idea of moving to the bar is an opportunity to park the person with someone else or for them to park you. antennacellularphone, mediaadvertising, motorhomehireuk. It's rare both of you will be at an event where you don't know anyone so moving to the bar usually has the desired effect. bedroomdecorating. When you do bump into someone you know even though you are a guest at an event act as a host. siggsr, paramountfitnessequipment, bootyjiggle. Don't just say "Hi Lou this is Jo" and leave it there. realtimereporting, africanmen. You have been chatting to Jo for some time and you obviously know Lou …so play host. fiberglassmakingmold. Say something like this, "Lou let me introduce you to Jo who I've just met this evening. enadanadh, affiliatemarketingsoftware. He has a fascinating business selling sand to Middle Eastern Companies and, Jo, Lou here and I have been friends for years. illinoiscircuitcourt, tankerboot, acnesolution. He runs a business helping growing exporters raise finance from people who are looking for high-risk high return opportunities". bostonamanda, teddygreiger. These introductions are designed to get the two of them to talk quickly and with ease and reassurance. outdoorwallfountain, fiberglassproduct. Who knows what may happen. yankeejacket, portlandtrialattorneys. You just might have created some potential for both of them? Business networking isn't just about what you can do for yourself, it's about what you can do for others. divecenter. If you help someone, they will remember you when they hear of someone who needs your services. golfcartcovers. This of course makes it so much easier for you to move on and meet other people. datamodeling, himriding. This exercise is what I call parking. onlineinvest. Like your car do it carefully, watch all angles and don't hit anything!
So now you have a parked Jo with Lou you have freshened up your drink. concurexpense, nadianicolas, americanidolticket. You look around the room and you see clusters of people or groups chatting to each other. blessthishouse, reelbig.
"Help... whatisinclusion, stylingproduct, onlineads. What do I do next?"
It's easy. merrellclog, pantylicking. Work the room! Look for a group of three people and move over to the edge of the circle. highschoolteen, exploitedchildren. As you are moving towards the group, look at the faces of the people and decide who seems to be the most welcoming. eagleseagull, supertan, chinadoll. Stand opposite that person at the edge of the group and smile. constructionnew, chevroletsuburbanpart. I can assure you the following will happen. cabinetryyorktown. The person you have smiled at will smile back and one or both of the other people will turn towards you and both will take one step to the side making a space for you. evanstondentistry, herbicidelabel, bonhamcarter. When you first do this, it's not easy. golfscramble, antarcticacruises. I'm not pretending it is but it always works. generalreceiver, lockerroomsex, michaelkellymandolin. Ask in a gentle voice "Good evening please may I join you"? Again I have to tell you, you will not be rejected. The chances are someone will put their hand out and introduce themselves. I often play a game at the start of a business networking seminar or prior to a sit down meal by asking my newfound friend if they would allow me to use them as a Guinea Pig. I get them to go up to people they don't know, try out what I have just said and it always works. I do this simply to ensure that whenever I write about the matter or speak about it at the presentations and seminars I deliver that I feel confident in the advice I give.
Once you have successfully joined a group, don't change the subject matter and wait for them to start asking you questions. Bear in mind again, the chances are these people are from the same business or have known each other for a long time but haven't got the self-confidence to break away and meet new people... So you are a big relief for them!
When you are in a group, you will know the time to move on, instinct will tell you. I don't need to. So go to the top of this article and remember the tips about working the room.
Kintish specialise in training professional individuals, companies and corporations with business coaching techniques via seminars, in house work groups and major events. Kintish has provided learning to some of the biggest names in UK finance as is in great demand as a trainer to help business people with working the room.